How Temu's deals are designed to make you spend more

Описание: Temu’s deals feel like a game, but behind the scenes, the Chinese shopping app uses underhand psychological tactics known as ‘dark patterns’ to keep us spending.
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Temu was the most downloaded app in the UK, US, Australia, and Canada at the beginning of last year. Neelam Tailor uncovers the tactics the shopping app borrows from casinos and gaming apps to manipulate shoppers, and explores the environmental, ethical and data privacy risks that come with those bargain hauls.

EU consumer groups filed complaints against Temu for using “dark patterns” ► https://www.beuc.eu/press-releases/su...
European Commission report on dark patterns ► https://op.europa.eu/en/publication-d...

📌 Chapters:
0:00 Intro
1:06 The dark patterns Temu uses
2:56 Temu and impulse buying
3:29 People experiencing buyer’s remorse
3:52 Tariffs and how Temu exploits “de minimis” in US
4:40 The environmental cost of overconsumption
5:18 Who is really winning here?

If you like videos about the hidden forces shaping our daily lives, check out this video we made about how ultra-processed foods are making us sick ► How ultra-processed foods are making us sick

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