Complete Influencer Strategy To Blow Up Your Brand in 2025

Описание: 60% of marketers say influencer marketing delivers a higher ROI than traditional channels.

Not only does creator marketing work - it’s essential for building a profitable, sustainable brand. The challenge? It’s overwhelming for marketers without experience, and the landscape is always changing. That’s where today’s episode comes in.

Andy Cloyd and Anders Bill are the brains behind Superfiliate - helping the world’s top DTC brands craft influencer campaigns that actually win! From Chamberlain Coffee and Dr. Squatch to MUD\WTR and Graza, they’ve seen firsthand how hundreds of 7 and 8-figure brands run influencer, affiliate, and referral campaigns.

In this episode, they break down their playbook for success in word-of-mouth marketing - from sourcing the right influencers to measuring campaign impact. Whether you’re an influencer pro or launching your first campaign, this one’s for you!

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Timestamps:

00:00 Trailer
01:00 Intro
02:48 Should every brand be working with influencers?
05:50 Product Creator Fit: Working with creators pre-launch
10:29 Micro-Mentions: Design your product to be shareable
12:11 How to approach your first creator campaign
15:03 Sourcing the right influencers for your brand
17:43 Affiliate, Up-Front or Equity: Structuring influencer deals
22:07 Nailing Discovery: Get to know your creators
27:25 How involved should brands be with content creation?
28:46 Is pay-per-post a risky approach?
30:50 Negotiating paid media deals
37:01 Measuring success with influencer campaigns
44:03 Future of the Creator Economy: What 2025 has in store
48:43 What role will AI play in the creator space?
52:31 Are social platforms facilitating creator/brand relationships?

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Check out the HappyStack website: https://www.happystack.com/

We connect the world's best DTC brands with the software they need to scale efficiently.

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Follow us across our socials:

Twitter: https://x.com/happystackhq
LinkedIn:   / happystackhq  
Instagram:   / happystackhq  

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Be sure to check out the Superfiliate platform if you're looking to take your creator marketing up a gear:

https://www.superfiliate.com/

If you would like an intro to Andy & Anders, feel free to drop us a message.