How We Shot a Footlocker Campaign on a Tiny Budget (Full Breakdown)

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How do you deliver a national Footlocker campaign with almost no budget and an insane 6-day schedule? In this video, I’m breaking down exactly how we pulled it off — from pre-production strategies to gear choices, lighting setups, creative pivots, and how we structured the shoot to stay flexible without sacrificing quality.
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Chapters
00:00 - Intro
01:46 - Look and Feel
05:14 - Preproduction
06:34 - Gear and Crew
07:28 - Shooting Days
12:38 - Final Thoughts