How I Made $50M From YouTube (Unspeakable)

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In this episode, we sit down with Unspeakable to break down what it actually takes to build one of the biggest YouTube empires on the platform.

Watch until the end, as Nathan gives the best advice for creators trying to win long-term.

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Guests Socials
YouTube:    / @unspeakable  
Instagram:   / unspeakable  
X: https://x.com/UnspeakableGame
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Follow me on Twitter: https://x.com/richard_YTS

Chapters
00:00 Intro
01:51 100M+ view videos + why he obsesses over watch time
03:17 The $1M video case study (42M views, 53 min, 15M watch hours)
04:07 The “compilation movie” strategy + evergreen TV money
06:44 Building a YouTube empire like a TV network (length strategy)
07:48 His ideation system: the “tree branches” framework + 1+1=2 method
09:46 Origin story + the grind: volume, first million subs, 800 uploads/year
15:43 Multi-channel strategy + pivoting from Minecraft to IRL
29:09 Thumbnail philosophy: realism, expectation matching, retention starts pre-click
36:50 Team + delegation: how he scaled operations (35 people)
47:44 Monetization + business model: costs, profits, brand deals, products
56:04 $100M lifetime revenue, motivation, no burnout, biggest mistakes, advice + outro