Meaning of Measurement and Types of Errors in Marketing Nominal, Ordinal, Interval, Ratio ||
Автор: KUMKUM EDUCATIONAL ROOM
Загружено: 2026-01-29
Просмотров: 2
Описание:
Measurement Concept in research, Nominal, Ordinal, Interval, Ratio, research methodology
Marketing Research Methodology playlist:
• MARKETING RESEACH
Measurement is a very important concept in Research Methodology because it helps researchers convert abstract ideas into measurable data. In this video, we explain the Measurement Concept in Research in a very simple and easy way, specially for students.
You will clearly understand the four scales of measurement:
Nominal Scale – meaning, definition, and examples
Ordinal Scale – ranking, order, and practical examples
Interval Scale – characteristics, equal intervals, and examples
Ratio Scale – zero point, uses, and real-life examples
This video is useful for BBA, BCom, MBA, MCom, PhD, UGC NET, and other competitive exam students. Each concept is explained with easy language and practical examples to help you remember it for exams.
📌 Topics Covered:
Meaning of Measurement in Research
Concept of Measurement
Types of Measurement Scales
Nominal, Ordinal, Interval & Ratio Scales
Research Methodology basics
👍 If you find this video helpful, don’t forget to Like, Share & Subscribe for more easy explanations on Research Methodology.
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