How to Launch a Product on Amazon Complete 2020 Guide with Focus on First 14 Day Honeymoon Period

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Task
Data Management
Create Product Data Sheet
If loading to Amazon, Create Template
SEO
Research Keywords
Optimize Titles with keywords
Optimize Bullet Points with keywords
Optimize Description with keywords
Fill in "Search Terms" on the back-end of products with keywords
PPC
Setup 5 segmented ad campaigns
1. Brand Campaign (negative all brand keywords from other campaigns)
2. Competitor Campaign
3. Auto Campaign (really important brand name is negated here)
4. Manual segmented campaign by product group (Each product category should have segmentation). Example: 1. Hair Products 2. Shaving Products In the example you could load multiple hair products to that ad group, with their own ad group keywords. (Also build a generic ad group for all products, that generic keywords would apply to all. This cuts down on needing to apply generic keywords to the segmented products with hyper focused keywords.)
5. ASIN Targeting (Offensive, Defensive, and Category)
Shipping and Fulfillment
If FBA, flip items to FBA. (Most clients are FBA.)
If MFN, ask client for quantity to load for each product. Then, load that quantity into each item.
Gatings
If topical/consumable, submit Hazmat documents
If category is gated, request documents from client. Then, submit the documents.
Brand Registry
If the client has a trademark, check scope of work. If there is room in scope, do the following:
Is it brand registered?
1. Build storefront - Set up Sponsored Brand Campaign
2. Build EBC / A+ Content
3. Load Videos to EBC
Refund Guy
www.myrefundguy.com for clawbacks
Unanswered Customer Questions
bagels.io/unansweredquestions
Download ASINS from business report into Bagels, to check for unanswered questions, send to client requesting they answer these questions. Should be done for all clients.
Early Review Program
If there is room in scope, do the following:
1. Enroll the Parent SKUs in the Early Review Program
Viral Launch Or Jump Send
If there is room in scope, do the following:
1. Create a Viral Launch account
2. Set up Promotion the Seller Central Account
3. Launch the Viral Launch
External Traffic
Set up Amazon Attribution - Create Tags
Facebook
1. Integrate ManyChat for automated communication with customers for higher conversion and review generation
Google Adwords
1. Drive traffic to pages to increase Amazon ad generation
Helium 10
If there is room in scope, do the following:
1. Add keywords/product to check
2. Track keyword ranking changes
Automated Email Program, Feedback Whiz
1. Value email
2. Product review email
Amazon Profile/Posts
1. Verify Account is eligible
2. Create 10 posts mirroring FB/Instagram posts from clients social media page.
Communication
1. Monitor Inventory Levels
2. Verify Buy Box - Push toward FBA - Prime is important
3. Share new features and strategies
Advertising Strategies
1. Verify that new successful ad strategies are in place (i.e. Category Targeting, Up-and-Down vs Down Only)
Research
1. Competitor Research
a. What is working for competitors? Do they need to update the detail page - new images?
2. Product Research
a. Provide insight into other products that are doing well on Amazon. Can the client also sell these products?
b. Research profitability and success on Amazon and pitch to clients - Adding and selling more SKUs will provide the quickest boost.
Launch New Product with Launch Plan
Launch Plan - In place before product goes live
1. Make sure detail page is optimized (images, title/copy, A+ Content)
2. Use external ads to drive traffic to detail page (FB/Adwords)
a. More traffic = more likely to show ads
3. Run a coupon 30%-40% off
a. Drives conversions
4. Get a list of people to make purchases and leave reviews
a. Will need to reimburse
5. Use Super URLs
6. Sign up for Early Reviewer Program
7. Optional - Viral Launch / Zonblast - 50% off coupon.
eBay / Shopify
1. Facebook and instagram shops
Relaunch Stagnent Product
1. Create new listing with new UPC and ASIN
2. Push heavy traffic with launch to boost rankings.



Ideas
1. SlickText - Automated Text message service similar to ManyChat
2. Giveaway - 8-day giveaway