Why are House Prices not Tumbling due to Covid (HA 1272)

Описание: Transcript:

Steven Butala:
And there’s some variable in there that you have overlooked. It could be a plant just closed. It could be, there’s all kinds of stuff that goes on, but that’s what split testing is designed to smoke out without having you parachute in there and talk to people and figure it out. So why fight it? Maybe in this partnership that you guys have, you have him do the mail and you do some other stuff. I don’t know. Go ahead.

Jill DeWit:
No, I’m just curious though, too. He said, it’s exception of our own info. So wait, scroll up. I don’t want to pick on Palani, but I don’t know. Is there even something interesting there? Because we have found that using local information makes a difference.

Steven Butala:
Local phone numbers.

Jill DeWit:
Yeah, so it could be something that he’s doing because you said name, phone, address, business name. Not picking on you Palani, but let me just … It could be something as you’re mailing a real rural older town community and they see a name like Palani. Palani, and it’s really long they can’t pronounce it. Let’s just say, I don’t know, but it could be something just simple like that.

Steven Butala:
Well that, and along those lines-

Jill DeWit:
I don’t want you to change who you are, but I don’t know, it’s just an idea. And his name is Bob Smith and they know 18 Bob Smith’s. Maybe they just like … I don’t know. And in a little town in rural Georgia and they see that name, maybe it’s a name like Opie or something. Not kidding. I’m dealing with an attorney whose first name is Opie. And I’m like, “I haven’t heard that name in a while. And I didn’t know that name was still around, and maybe we’ll have a loving response to the name Opie.” I don’t know.

Steven Butala:
We just recently started doing mail with local phone numbers. So we’re sending mail out to, let’s say Ohio with an Ohio phone number. That’s forwards to all of our old phone numbers and we buy the phone number so we own it forever. We have also realized too through split testing that Jill, because she’s a female, gets a much better response than a male does in a like kind split tests. So we do split tests too, but we don’t argue about it. I don’t care what the reason is. If she gets a better response, great. You can’t argue with a lot of this.

Jill DeWit:
And there’s obviously a little something.

Steven Butala:
We live in this world right now where people demand … I’m going to vent a little. We live in a world right now where people demand to be accepted for who they are. So think about that for a second. If I just came on this show and the other shows that we have, or the webinars that we do, and every time I’m in front of the camera, I’m exactly the same person I am the first half hour that I wake up in the morning that Jill sees. The person that Jill knows is not this person right now.

Jill DeWit:
Nope, far from it.

Steven Butala:
And it just wouldn’t work. People want that.

Jill DeWit:
I’m kidding.

Steven Butala:
No, no. Look, people don’t want that. When you’re in Rome, do as the Romans do. So you have to play to your audience and give them what they want, within reason. So there’s a cultural thing that’s going on right now about being accepted for exactly who you are. And if you talk to anybody, any actor, anybody like Oprah Winfrey, I’m telling you, the person that you see on a screen, that’s not that person. So just think about that. What is that?

Jill DeWit:
I’m posing.

Steven Butala:
Look, man, we’re here to make money. We’re here to get a great mailer response, flips some property, talk on the phone to people and tell them what they want to hear within reason. And you can’t do that by jamming your agenda, whatever it is, down someone’s throat. Split testing is great. Today’s topic, why are house prices not tumbling due to the COVID? This is the meat of the show.

Jill DeWit:
I bet though that our two reasons are very similar. I have two.

Steven Butala:
You go first.

Jill DeWit:
Really?

Steven Butala:
Yeah.

Jill DeWit:
Okay.

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