How Accelevents Grew With Inbound Sales, Customer Focus & Events That Close Deals

Описание: Events create demand. In this episode of Sales Talk for CEOs, Alice Heiman sits down with Jonathan Kazarian, Founder & CEO of Accelevents, the all‑in‑one event management platform that’s redefining how organizations run events from 20‑person dinners to 30,000‑attendee conferences.
Jonathan didn’t start in events tech, he came from finance. But when he couldn’t find software powerful enough to run a 900‑person fundraiser for his cousin, he built his own. That event was a smash success and the demand for the tool he created sparked the beginning of Accelevents.
In this conversation, Jonathan shares:
✔️ How inbound sales, SEO, and rapid support responses became key drivers of early revenue
✔️ Why listening to customers, not cold outreach, fuels product and sales growth
✔️ How hosting targeted regional dinners became an effective outbound strategy
✔️ Lessons on pricing, bootstrapping, and scaling a SaaS business the right way
Jonathan gets candid about early pricing mistakes, building a product people love, and how a customer‑first mindset helped Accelevents grow sustainably without heavy VC‑driven quotas.
👉 Action Items you can apply today
Double down on support as a sales lever

Use real events (not just demos) to connect with prospects

Track customer conversations to inform product and go‑to‑market

Evaluate pricing based on value, not insecurity

Books & Podcasts Mentioned:
📚 Unreasonable Hospitality by Will Guidara
🎙️All-In Podcast
💡Advice for CEOs: “Talk to customers to listen, not to talk.”

Connect With
Jonathan Kazarian: LinkedIn | Website
Alice Heiman: LinkedIn | Website
As mentioned on the show: https://www.trykondo.com/