How To Build a Personal Brand as a New Broker

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How do new mortgage brokers build a personal brand that actually generates mortgage leads?

In this video, I break down why personal branding is essential for new mortgage brokers, why clients choose a mortgage advisor they trust (not just the best mortgage rate), and how to start posting mortgage content from day one. I also explain how employed mortgage brokers can legally build their own mortgage network and protect their reputation if they later go self-employed.

If you’re starting a mortgage business or trying to generate consistent mortgage leads, this is a long-term strategy you need to understand.

Chapters:

00:00 – Why Does a Personal Brand Matter for New Mortgage Brokers Building a Mortgage Business?
00:31 – Why Do Mortgage Clients Choose a Mortgage Broker They Trust Instead of the ‘Best Mortgage Rate’?
01:20 – How Should New Mortgage Brokers Start Posting Mortgage Content From Day One?
02:31 – How Long Does It Take for a Mortgage Broker’s Personal Brand to Generate Mortgage Leads?
03:10 – What Is the ‘Cheat Code’ for Employed Mortgage Brokers Using Facebook?
03:37 – How Can a Mortgage Broker Leave a Firm Without Losing Their Mortgage Network?
04:40 – How Can a Mortgage Broker Leverage Their Mortgage Brand When Going Self-Employed?
05:51 – What Are the Most Common Personal Branding Mistakes New Mortgage Brokers Make?