Music Exec REVEALS The Secrets to Build Artist Longevity

Описание: Lola Plaku has been behind the scenes of some of hip-hop’s biggest moves, working with artists like French Montana and Big Sean, and now leading a powerful mentorship movement for women in music through Girl Connected.

In this episode of The Manager’s Playbook, Lola breaks down her path from music journalism to street teams, tour management, and artist development. She shares real-world lessons on audience engagement, label communication, and what it actually takes to build and sustain a career in music.

Whether you're a manager, artist, or creative entrepreneur, this conversation is packed with game.

Simply put, a conversation like this doesn't come cheap.

Timestamps:
00:00 Intro
01:57 Early Career and Networking
04:16 Rise in the Music Industry
07:04 Community and Collaboration
09:46 Transition to Concert Promotion
31:19 The Hustle Behind Booking French Montana
33:40 Building a Street Team for Big Sean
37:02 From Street Teams to Tour Management
51:33 The Importance of Live Performances
01:04:33 Selling Out Shows: The Secret Sauce
01:06:29 The Art of a Great Performance
01:13:00 Touring Challenges and Realities
01:15:21 Empowering Women in the Music Industry
01:28:41 Success Stories from Girl Connected
01:38:38 Reflections on Bishop's Legacy
01:41:10 Navigating the Music Industry: Challenges and Insights
01:44:58 The Role of Labels and Effective Communication
01:48:12 Balancing Artistry and Business
02:08:56 Future Plans and Final Thoughts

The opinions shared by our guest are their own and do not necessarily reflect those of the host or The Manager’s Playbook.

Book a 1:1 Strategy Session with Mauricio Ruiz, host of The Manager's Playbook, with over 16 years of experience for tailored advice for artists and managers. Consultation Fees Apply https://calendly.com/themanagersplaybook

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Host: Mauricio Ruiz
Executive Producer: Mauricio Ruiz
Director of Photography: Will Dobak
On Location Sound: Jesse Lopez
Editor: Max Carmona & Madison Lair
Co-Editor: Mauricio Ruiz
Colourist: Max Carmona & Madison Lair
Sound Engineer: Madeline Currie
Project Manager: Erica Kongvongxay
Marketing Coordinator: Melanie Letra-Frade
Production Company: 8 Til Faint

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