ROI: Return on Individuality
Автор: Adrian McIntyre, PhD
Загружено: 2018-07-19
Просмотров: 22
Описание:
You are unique, but ...
You often suppress your uniqueness in order to fit in.
You are singular ...
There is literally NO OTHER HUMAN in the history of our species that has your exact combination of ancestry + family + life experiences.
But you're not using the full extent of your individuality in business.
You've fallen into the trap of "me-too marketing" and "copycat communication."
You describe yourself in generic terms, hoping that will make you appealing to more people ...
But in reality it makes you appealing to no one at all.
Want to be known and respected?
Want to cut through the noise?
Be your weird, wacky, wonderful self.
Invisibility is the enemy. Turn your individuality up to 11.
Learn more: / dradrianmcintyre
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