How to Audit Brand Mentions for Modern SEO ft. Despina Gavoyannis (Adsy Talks ep. 3)

Описание: 💬 Brand mentions are to AI search what backlinks were to traditional SEO. Is this the new normal we are moving to?

Welcome to the third episode of Adsy Talks, where we sit with ✨ Despina Gavoyannis, Senior SEO Specialist at Ahrefs, and discuss how to audit brand mentions for modern SEO.

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💡 Core thought:

Companies used to ignore the unlinked brand mentions, thinking they hold no value to SEO.

But with AI-driven search — built on semantics, meaning, and contextual understanding — that assumption no longer holds.
Modern systems don’t just count links.

They interpret language, recognize entities, and understand how brands are discussed across the web. In other words, context now matters as much as — and sometimes more than — the link itself.


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To prove this approach, our host, Anthony, chatted about: 👇
Defining Brand Mentions & Their Role
Core Metrics to Define Where the Brand Stands Right Now?
Brand Mentions in the AI / Modern Search Era
Process, Tools & Team for Monitoring Mentions

Timestamps:
00:00 Teaser
00:49 Introduction
01:08 Guest introduction - Despina Gavoyannis
01:41 Talking about Despina's article "How to Audit Brand Mentions for Modern SEO."
02:11 Why are brand mentions a priority in SEO audit?
04:27 High-volume and basic brand citations
06:17 How LLMs understand brand mentions
10:57 Core metrics of brand audit
15:36 Not all mentions are equal. How do you filter them?
18:20 What happens if we lose mentions?
23:22 How do bad brand mentions poison AI Overviews?
27:29 How do brand mentions influence search and visibility overall?
31:34 How can we influence what AI associates with our brand?
38:56 How should a modern marketing team be structured to handle brand mentions properly?
42:24 Tools for brand mentions tracking and auditing
45:00 What is the one comfortable lie SEOs still telling themselves about brand authority?
46:23 Wrapping up

🚀 If you want to build a strong brand and keep it growing in the next five, ten, and more years, it's high time you've learnt how to audit brand mentions and analyze them correctly.

🎧 Listen in to get unfiltered insight from someone shaping the future of SEO.
👉 Comment, like & share to help more SEO pros find this episode.

✅ Follow our guest, Despina, on:
LinkedIn:   / despina-gavoyannis  
X: https://x.com/seomeetsdesign

✅ Follow Adsy:
YouTube:    / @adsycontentmarketingplatform   for more Podcast Episodes with industry experts, coming soon.
X: https://x.com/Adsy_Com
LinkedIn:   / adsy  
Telegram: https://t.me/adsycom
Facebook:   / adsy.platform  

#adsy #adsytalks #Ahrefs #DespinaGavoyannis #SEO #AI #AIO #BrandMentions #BrandAudit