Understanding Media Effects Through the Bobo Doll Experiment | Lecture by Subhadeep Chakrabarty
Автор: SALESIAN TV
Загружено: 2025-10-27
Просмотров: 3643
Описание:
This session explores Albert Bandura’s Bobo Doll Experiment — a landmark study that laid the foundation of Social Learning Theory, later evolving into Social Cognitive Theory. The experiment revealed that people, especially children, learn by observing and imitating others.
The lecture also highlights how these principles apply to media psychology — showing that television, films, and social media can shape behavior through modeling and influence. While media can spread aggression, it can equally foster kindness, empathy, cooperation, and helping behavior when positive role models are presented.
It concludes with a reflection on digital minimalism, encouraging mindful and selective media use to engage with meaningful and enriching content.
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