How to be more productive & less stressed with Emily Austen, Founder & CEO of EMERGE

Описание: How To Start Up: learn what to do now, next or never when starting & scaling a business.

#podcast #business #productivity #marketing #timemanagement #startup #stress #entrepreneur #success #mindset #businessnews #youtube #interview

Are you a new founder? Or trying to scale a business? You're in the right place. Subscribe to hear more great advice from successful entrepreneurs.

Subscribe    / @howtostartupjulietfallowfield  
Follow   / fallowfieldmason  
Join   / fallow-field-mason  

The British Association for Counselling and Psychotherapy found that 96% of UK entrepreneurs admit to ‘bottling up’ the stress of running their business. Many founders are clearly overwhelmed with too much on their shoulders, leading some to feel a sense of unproductive busyness.

So, I wanted to hear from a founder who has cracked the code of productivity. Emily Austen is the founder of leading PR agency EMERGE and the author of SMARTER: 10 lessons for a more productive and less-stressed life, publishing this autumn. Having founded EMERGE in 2012, Emily has navigated entrepreneurship and discovered a tried and tested formula for avoiding unproductive busyness.

Keep listening to hear Emily’s advice on how founders can avoid becoming busy yet unproductive and why tracking your energy rather than your time can help unlock your productivity.

Emily’s advice:
Set boundaries, which will be different for everyone (soft ones which are ‘crossable’ and hard ones which are not)
Be vigilant with your time; Emily uses a desk timer to time tasks and she maps out her day in minutes
Prioritise
Don’t be performative; it doesn’t matter what anyone else thinks about your working hours
Know when to move aside from the top job
Don’t allow small things to annoy you; take the long view
Know your own energy cycles and plan work accordingly

00:00 Intro
0:32 Introducing Emily Austen, Founder & CEO of EMERGE
1:59 How to successfully run a business
5:34 Setting boundaries and enforcing them
9:55 Is there a negative performative culture around productivity?
14:14 The evolution of running a company
17:13 Emily Austen on her new book SMARTER
18:44 How do you protect your time?
20:36 Time management hacks
22:14 Choosing how to spend you time
24:07 Tracking energy instead of time
26:47 Being connected to your own understanding of success
29:50 Question from the previous guest
31:45 When is it 'enough'?
37:13 Being a founder in your twenties and evaluating success
41:47 Question for the next guest?
42:34 Outro

Hosted by Juliet Fallowfield, founder of B Corp Certified brand communications and podcast production consultancy Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track when building your business.

We cover everything from founder health, to how to write a pitch deck… to what to consider when recruiting and how to manage the rollercoaster.