IPhone goes on sale in China for first time

Описание: (30 Oct 2009) SHOTLIST
++NIGHT SHOTS++
1. Wide of customers walking into Apple store in Beijing
2. Apple staff shouting, UPSOUND: (English) "iPhone, iPhone" inside store, iPhone billboard in foreground
3. Wide pan of Apple store packed with customers testing iPhone
4. Close-up of couple testing iPhone
5. Couple testing iPhone, billboard in foreground
6. Customers testing iPhone
7. Close-up of iPhone
++DAY SHOT++
8. SOUNDBITE: (Mandarin): Song Limei, Deputy General Manager, Personal Communications Department, China Unicom:
"We not only provide the hardware such as mobile phones, but we also provide our customers with all-round after-sales support and a full support system for the Iphone so this is an all-round service. We believe that with the all-round system our customers will have a good user experience and the Iphone will have good prospects in the market."
++NIGHT SHOTS++
9. Wide of China Unicom and Apple iPhone launch event in shopping mall
++INDOOR SHOTS++
10. China Unicom representative giving speech
11. Wide of launch event
++NIGHT SHOTS++
12. Wide of crowds queueing up outside event venue to buy first iPhone
13. Wide of man sitting down to buy iPhone
14. Close-up of sales assistant taking iPhone out of box
15. Close-up of customer counting money, zoom out
16. Close-up of sales assistant holding iPhone, zoom out
17. SOUNDBITE: (Mandarin) Liu Xinling, iPhone customer:
"I've always liked this mobile phone and I've always thought of buying it. I think this phone is very good and it is definitely worth the wait."
++INDOOR SHOTS++
18. Wide of shop selling iPhone alternatives
19. Close-up of box containing touch-screen phone, zoom out
20. Customer trying out iPhone alternative
21. SOUNDBITE: (English): Duncan Clark, Chairman, BDA China Ltd.:
"Yes, it's going to be very difficult I think for this initial batch of iPhones that are sold by China Unicom to compete with the unofficial iPhones that are available on two levels. First problem for the initial launch of iPhone by Unicom is that their devices do not feature WiFi and an iPhone without WiFi is a defective product in my view."
22. Wide of first man to buy iPhone being presented plaque by China Unicom representative, zoom in to plaque
++NIGHT SHOT++
23. Wide of girl having photograph taken in front of iPhone poster
STORYLINE:
Crowds queued up outside shopping malls and stores in Beijing on Friday as Apple's iPhone went on sale for the first time in the world's most populous mobile phone market.
But without a key feature and at a higher price than widely available black market models, analysts say the first batch of iPhones could have limited market success in China.
Apple's local service provider, China Unicom Ltd., hopes the iPhone will give it an edge against giant rival China Mobile Ltd., the world's biggest phone company by subscribers.
Unicom started selling iPhones equipped for third-generation service on Friday night at 2,000 stores in areas as far flung as Tibet.
Chinese news reports say Unicom hopes to sell 5 (m) million in three years, but the company declined to confirm that.
Unicom's first iPhones lack WiFi, a possible handicap with sophisticated, demanding Chinese buyers.
The technology, a key part of the iPhone's appeal, allows the phones in other markets to use wireless networks in cafes and offices to download e-mail and the latest applications for free.
Apple Inc. and Unicom could face competition from unlocked iPhones brought in from abroad that have WiFi.
The ban was relaxed in May after manufacturing had begun.

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