Website Development and Migration to eCommerce | Chetu Case Study

Описание: Chetu's e-commerce development experts helped rapidly re-platform a leading online F&B retailer to BigCommerce Enterprise to modernize their business.

Modernist Pantry is primarily a direct-to-consumer retailer, selling their house brand culinary products through both their online store and Amazon’s third-party marketplace. Their mission is to help cooks and food lovers transform ordinary meals into memorable and magical experiences, and as such, they needed an e-commerce platform to accurately reflect their vision.

When Modernist Pantry came to Chetu, they had an existing website on the Magento 1.9 platform. The website was about 5 years old and every day it was becoming an increasingly outdated platform.

They knew that they had to move to another e-commerce solution quickly, as their legacy platform was inhibiting their ability to scale.

Modernist Pantry tasked Chetu developers to seamlessly migrate their website to a more flexible platform and program custom functionality that met the specific needs of their growing business.

The client wanted a certain look and feel for the website - one that would not be able to be achieved with other off-the-shelf e-commerce solutions. This is why they chose to use the BigCommerce platform with added feature customization to create the experience that best reflected their business.

As a recipe for success, modernist Pantry used Chetu, a Certified BigCommerce Partner, to re-platform their e-commerce store to BigCommerce Enterprise. This migration would ensure that they would have the back-end functionality to provide the ultimate customer experience.
To maintain data integrity, Chetu’s developers used Handlebars, a simple templating language, and HTML to migrate all of the data. Additionally, the client wanted to combine the blog and e-commerce store into a single domain for the sake of user experience and SEO purposes.

Chetu developers redirected all of their blog links to a blog page called Kitchen Alchemy to keep everything on one centralized platform.

Harnessing the power of BigCommerce’s powerful third-party app integration capabilities, Chetu was able to give the client’s online store exactly what was needed to provide customers with the ultimate shopping experience.

Chetu integrated third-party applications to the new BigCommerce website, including Loyalty Lion, ZenDesk, Search Spring, and JustUno, and implemented Google Pay as the primary payment provider.

Chetu’s developers programmed customized modules, widgets, and features that were necessary to build a highly functional and mobile responsive site.

One of the most significant inherent benefits that the client saw after the BigCommerce website was deployed was an increase in their conversion rates. When they had their previous platform, they saw a conversion rate of about 2.7%. When they moved over to BigCommerce, their conversion rates increased to 4%.

“Chetu’s level of professionalism is what really set them apart from other providers. They were the most transparent about their scope of work and pricing. Their management style and level of communication were by far the best parts of the experience for us. We watched our vision of our website coming true.”
Janie Wang, Co-Founder of Modernist Pantry

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