Cognitive Ease | S01E04 | Stephan Schmidbauer

Описание: This video was produced by https://www.leadgeni.com/ to help businesses improve their overall communication strategies and performance in B2B Sales, Hiring, Content Marketing and Fundraising, with a focus on marketing messages. These insights and strategies helped the LeadGENI Team to successfully book thousands of meetings through LinkedIn since 2017.

ABOUT THIS VIDEO
This video is part of our LeadGENI Season #1 video series: PSYCHOLOGICAL MODELS FOR MARKETING AND MESSAGING

In this episode, you will learn something about:
01 - The theory of Cognitive Ease explained (00:15)
02 - Cognitive Fluency (01:18)
03 - How to influence the Buying Decision in Marketing Messages (01:44)
04 - Make use of the Confirmation Bias (02:24)
05 - Growth Hack (03:23)
06 - Introduction to LeadGENI (03:34)

ABOUT THE CHANNEL
Our heart goes with Behavioral Sciences, namely Cognitive Psychology, Linguistics and Communication, and their application to Online Marketing. We connect these insights with LinkedIn: the most accurate, up-to-date, comprehensive and global database for business contacts in any industry and field. Our Youtube channel tries to teach you actionable Communication, Marketing and Lead Generation tactics. SUBSCRIBE to our channel here: https://bit.ly/LGYTchannel

ABOUT LEADGENI
Find, target, nurture and convert your ideal leads using the LeadGENI Lead Generation Methodology. Linkedln Automation. CRM Integration. Agency Dashboard. Actionable Templates. Sequential Messaging. Advanced Reporting. Lead Qualification & Scoring. Appointment Setting. Cross-Channel Re-Engagement & Content Strategies. For more information, visit www.leadgeni.com

CONTACT US
To book a demo or consultation with LeadGENI, email to: [email protected]

CREDITS
Script and presentation: Stephan Schmidbauer - Contact: [email protected]
Video Production: Diego Sapienza - Contact: [email protected]
Director Assistant: María M. Burghi - Contact: [email protected]
Visuals: Theodora Constantin - Contact: [email protected]