How Gucci Lost Its Identity
Автор: The Corporate Files: Exposed
Загружено: 2026-02-10
Просмотров: 14
Описание:
Gucci was once a symbol of timeless luxury, exclusivity, and craftsmanship. But as fashion cycles accelerated and trends changed, the brand struggled to balance heritage with modern relevance.
This documentary explores how Gucci lost its identity through overexposure, creative resets, and shifting consumer expectations. From exclusivity to mass visibility, this case study reveals how luxury brands risk dilution in the pursuit of growth.
The Corporate Files: Exposed uncovers the strategic decisions behind the world’s most powerful brands.
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