How to Search for Competitors in Your Niche — Sampled by Marketing Automation Competitors

Описание: 📊 How to Search for Competitors in Your Niche — Marketing Automation Case Study

Want to move from theory to action and finally figure out how to search for competitors — the right way? In this video, I’ll walk you through a hands-on process using marketing automation competitors as a real-world case.

I’m Olga Kolomiiets, a CMO driving strategy for B2B IT companies. If you’ve seen my previous video (   • How to Find the Competitors of a Company —...  ), you already know why it’s essential to know your competitors in business — and why separating business competitors from channel competitors is critical for strategic planning.

💡 We’ll explore how to:

Build a relevant competitor list based on core product functionality

Use Google Search to identify high-visibility competitors

Leverage trusted software review platforms like Capterra, G2, TrustRadius, and GetApp

Critically assess market research reports and rankings

Adapt your approach if you’re operating in a niche market where no structured category exists

Whether you're entering a broad category or trying to find business competitors in your niche, this video will help you build a clean, validated list — and avoid the common mistake of comparing your product to the wrong players.

💬 Have your own tips on how to find business competitors in your niche? Share them in the comments — let’s learn from each other!

00:00 Intro

00:18 How Data About Business Competitors Can Be Useful to Us

01:39 Creating the List of Competitors: Collecting from Market Research Firms

04:03 Creating the List of Competitors: Finding via Google Search

04:48 Creating the List of Competitors: Identifying via Review Platforms

07:03 Filtering Competitors by Core Functionality

🔔 Stay tuned for the next video in this series, where we’ll move into the competitor validation phase.

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🤝 Contact me on LinkedIn:
Olga Kolomiiets
Marketing Executive | Head of Marketing | Marketing Director | Chief Marketing Officer | Marketing Strategist || Marketing strategy | Market Research | Growth Marketing | Go to Market || B2B | IT | SaaS | Tech | Software

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