Meet The Marketing Genius Who Saved Ryanair

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Michael Corcoran is the mastermind who led Ryanair's game-changing social media strategy. With a knack for reshaping brand perception and driving organic reach, Michael has earned a reputation as a visionary leader in the digital marketing landscape. His innovative strategies and expertise continue to redefine the way brands engage with audiences in the ever-evolving realm of social media.

In this episode, he shares:
• How they built the WORLD's No1 corporate TikTok account
• The EXACT social strategy that gave them 1 BILLION in organic reach
• The LIES that make social media a pyramid scheme for most brands
• Why 99% of social content is trash
• The behind the scenes of RISKY tweets about Jadon Sancho and Prince William
loads more!

This is an absolute marketing masterclass; if you care at all about social media, you’re not gonna wanna miss this.

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Timestamps:
00:00 Introduction
01:16 Getting the Job at Ryanair
04:35 Challenges at Ryanair
06:16 Strategy Behind Ryanair's Social Media Success
09:25 Importance of Understanding Your Audience
10:33 Authenticity in Social Media
12:33 The Role of Strategy
17:01 The Impact of Ryanair's Social Media Strategy
22:35 Challenges of Reactive Content
24:55 Ryanair's Reactive Content
33:17 The Call From Kensington Palace
46:52 Jimmy Fallon Red Circle Moment
40:18 The Sancho/Bartlett Incident
44:47 Reality of Being a Brand on Social Media
45:16 Strategy of Disruption
46:09 Always-On Content
46:56 Social Media Pyramid Scheme
54:38 Social Media for Brands
01:06:48 Why Michael Left RyanAir
01:09:38 The Future