Why Purpose Wins: Andy Hawkins on Building Ethical, Impact-Led Businesses

Описание: Summary



In this episode of the Isme Insights podcast, host Cathy engages with Andy Hawkins, the Chief People, Planet, and Purpose Officer at Business on Purpose, to explore the significance of B Corp certification and its impact on businesses. Andy shares his journey from working in South Africa to helping companies navigate the complexities of B Corp certification, emphasising the importance of purpose-driven business practices. He discusses how B Corp serves as a community of like-minded organisations committed to social and environmental responsibility, and how it can help businesses articulate their mission and values effectively.



Throughout the conversation, Andy highlights the common misconceptions surrounding B Corp, such as the belief that it is only for large corporations or that it is too difficult to achieve. He encourages businesses of all sizes to embrace the B Corp framework as a means of continuous improvement and community building.



The episode also touches on the upcoming changes to B Corp standards and the importance of leadership in fostering a purpose-driven culture within organizations. Andy's passion for helping businesses grow purposefully shines through, making this episode a valuable resource for anyone interested in integrating purpose into their business model.