E079 The Discomfort Barrier: Why Being Different Wins with Stever Robbins

Описание: What actually holds most consultants back from success? It’s not lack of skill, talent, or hard work, it’s following outdated, conventional advice.

In Episode 2 of the Thriving Through Podcast with executive coach and entrepreneur Stever Robbins returns to break down why traditional consulting models no longer work in today’s world. With over 26 years of experience as a self-employed consultant and a career spanning Harvard Business School, MIT, startups, and executive coaching, Stever shares the uncomfortable truths most professionals avoid.

This episode dives deep into why the conventional path of “do great work and clients will come” is flawed, how discomfort stops consultants from standing out, and why being different is now your biggest competitive advantage. Stever explains how old-school corporate thinking keeps consultants invisible and what it really takes to build authority, credibility, and a thriving independent career.
You’ll discover why differentiation matters more than ever in the age of AI and sameness, how embracing your uniqueness can transform your positioning, and why breaking away from traditional consulting rules is essential for growth.

If you’re a consultant, coach, freelancer, or entrepreneur struggling to stand out, get clients, or build a powerful personal brand, this episode will challenge your thinking and push you toward a bolder approach to success.

🎧 Listen now and rethink everything you’ve been told about consulting and success.

👉 Learn more about Stever Robbins:
LinkedIn:   / stever  

🎙️ Hosted by AJ Riedel
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