Fixed Ops Retention That Works: Scott Kelford on Building Loyalty Beyond the Numbers
Автор: TVI MarketPro3
Загружено: 2025-06-05
Просмотров: 37
Описание:
In this candid interview, Scott—Regional Sales Manager at TVI MarketPro3 and longtime fixed operations leader—dives deep into what actually keeps customers coming back.
👉 You’ll learn:
✅ Why chasing OEM retention numbers is hurting your customer experience
✅ What KPIs really matter (and which ones don’t)
✅ How to use CRM & DMS data to identify at-risk customers
✅ The role of culture, process, and leadership in building long-term loyalty
✅ What dealerships get wrong after the warranty ends
“It’s not a numbers game… It’s taking care of the guest.” — Scott Kelford
Whether you're a Service Manager, Fixed Ops Director, or GM looking to improve your retention strategy, this video is packed with insights you can act on today.
🔔 Don’t forget to subscribe for more fixed ops strategies and insights from the team at TVI MarketPro3.
#FixedOps #DealershipRetention #ServiceManagerTips #CustomerLoyalty #AutoDealerMarketing #TVIMarketPro3
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