Beenie Man "World Dance" (1994)

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This is the first music video I produced and directed with Beenie Man, in 1994, and I went on to do all his local videos up until 1996, others joined in after. We shot the video on the Black Roses corner, the home base of Jamaica's dancehall dancing icon, Bogle.

One of Jamaica’s most crucial DJs, Beenie Man’s recording career stretches back to 1981, although it was in the sound systems where he later made his mark. The witty toaster began his true ascent to stardom in the early ’90s, and by 1994, his reputation couldn’t be beaten. Then again, when you’re a recording veteran at age ten, one wonders just what took him so long.

Beenie Man (aka Moses Davis) was born in the tough Waterhouse district of Kingston, Jamaica, on August 22, 1973. By the time he was ready for school, the toddler had already decided on a career as a DJ. He wasn’t the first tot with dreams of the limelight, but Beenie actually had a true gift for gab. His shot at stardom came when he was only eight when he took first prize at the national Teeny Talent contest. This led to a meeting with producer Junjo Lawes, who recorded the diminutive DJ’s debut single, “Too Fancy.” Bunny Lee then took the boy under his wing and put him to work at his Unlimited sound system. By 1983, the youngster found himself appearing on Lawes’ Junjo Presents Two Big Sounds, which was recorded live and featured such DJ heavyweights as Dillinger and Fathead. Along with Unlimited, Beenie was also DJing at Prince Jammy’s Volcano sound systems, had a hit single to his credit, “Over the Sea,” produced by Niney Holness, and even had a debut album out. Produced by Lee, The Invincible Beenie Man, the 10-Year-Old DJ Wonder’s title pretty much sums it all up. He recorded some songs with Barrington Levy in 1984, two of which, “Under Mi Sensi” and “Two Sounds,” would resurface in remixed form later in the ’90s. But for the moment, his recording career came virtually to a close, bar the occasional single. But the young DJ remained a sound system favorite, even as he now turned his attention to his schoolwork.

Not surprisingly, Beenie’s younger brother, Little Kirk, was keen to follow in his footsteps, and five years later the siblings hooked up with producer Patrick Roberts and began recording a series of singles that quickly brought them into the national spotlight. In 1992, Beenie appeared at Reggae Sunsplash and such was the response that the DJ now felt ready to take on the big guns. Beenie’s first target was the acclaimed Bounty Killer, although the young DJ had cause for his attack as the veteran had stolen his catchphrase, “people dead,” and the war was on. There was a lull in the very public battle in 1993 when Beenie left Kingston for almost a year after being booed off the stage at a national show celebrating the visit of Nelson Mandela. Upon his return the next year, there was a public reconciliation with Bounty Killer, which resulted in the split album Guns Out.

By the end of the year, Beenie was a shoo-in for the DJ of the Year Award. 1996 brought Maestro, Beenie’s first “real” album, as compared to his previous hits collections. Produced by Patrick Roberts, it was a stunning effort featuring a kaleidoscope of moods. The following year proved to be his break out in Britain when his and Chevelle Franklin’s “Dance Hall Queen” bounced up the national chart. Both that single and its follow-up, “Who Am I,” were number one back at home, while the latter rocketed its way into the U.K. Top Ten.

After headlining Reggae Sunsplash in 1998, Beenie signed to Virgin Records in the U.S.; The Doctor was the first fruit of this new union and was an instant dancehall classic. 1999 brought the King Jammy-produced album Y2K, which never actually mentions everyone’s greatest fear that year — the millennium bug, but does take on a host of other issues from AIDS to illiteracy. And the hit singles just kept on coming, and coming, and coming. Beenie was unstoppable, whether on his own or with other artists and at times the Jamaican chart seemed to be the DJ’s private preserve. The Art & Life album, released in the new century, showcased the DJ at his most eclectic and included guests Arturo Sandoval and Wyclef Jean of Fugees fame. The following year, Beenie reunited with Jean behind the mixing board to produce the debut album by actor Steven Seagal. Janet Jackson, the Neptunes, Lady Saw, and Lil’ Kim all turned up as guests on 2002’s Tropical Storm, the Beenie Man album with the most crossover appeal. 2004’s Back to Basics was just that, a straight-up return to dancehall. The hit-collecting compilation From Kingston to King of the Dancehall appeared in early 2005, and Undisputed, which featured production work from Scott Storch and Don Corleon, among others, was released the next year.