Google Cloud Marketplace: The Future of Partnering

Описание: What is the future of Google Marketplace in the AI landscape? Google Cloud Managing Director, Dai Vu, illustrates what we can expect going forward.

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Dai Vu, Managing Director of Google Cloud's Marketplace and ISV Go-To-Market programs, joins Vince Menzione on the Ultimate Guide to Partnering podcast to discuss the exciting evolution of cloud marketplaces and the rise of AI. Dai shares his insights on Google Cloud's explosive growth, its unique approach to partnering, and the strategic importance of the marketplace in today's cloud landscape. He also delves into the transformative potential of AI, particularly the emergence of AI agents, and how Google Cloud is empowering its ecosystem to drive innovation in this space. Tune in to discover how Google Cloud Marketplace is facilitating customer choice, streamlining procurement processes, and fostering deeper collaboration between partners and customers.
This episode offers valuable advice for software companies and service providers looking to leverage the Google Cloud Marketplace to scale their go-to-market strategies and thrive in the rapidly changing world of cloud computing and AI. Dai also shares personal insights on his career journey, his definition of mastery, and his approach to leadership, making this episode both informative and inspiring for anyone interested in the future of technology and partnerships.

Key Takeaways:

Google Cloud Marketplace is a strategic priority for Google Cloud, serving as the route to market and driving significant revenue.
Google Cloud differentiates itself through higher-layer services like data analytics and AI, fostering customer stickiness.
The marketplace is evolving to facilitate outcome-based solutions, enabling partners like SIs to participate and drive business value.
AI, particularly AI agents, is a major focus for Google Cloud, and the company is leaning on its ecosystem to drive innovation in this area.
Google Cloud emphasizes a "first party equals third party" approach, prioritizing customer choice and providing a consistent experience.
Partners need to view the marketplace as a strategic investment and build a compelling "better together" story with Google Cloud.
Product-led growth and AI are transforming the marketplace experience, enabling smarter search, discovery, and solution deployment.
Adaptability and flexibility are crucial for success in the rapidly changing world of cloud computing and AI.

Don’t miss this opportunity to gain insider knowledge from industry leaders shaping tomorrow's digital world. Tune in now for an inspiring conversation that could redefine your business strategy!