From Cricket to Rugby: Rebranding Sport for a New Era - Rob Calder (RFC 2025)
Автор: Racing Foundation
Загружено: 2025-10-28
Просмотров: 40
Описание: Rob Calder is the Chief Growth Officer of Premiership Rugby, leading the league’s rebrand to “the Prem” in a bid to attract wider and younger audiences. Previously the Commercial Director of cricket’s Hundred, Calder has a track record of reshaping sports into bold, entertainment-driven products that connect with young fans. At Premiership Rugby, he is championing a fresher identity, enhanced fan experiences, and youth-focused partnerships which, in twelve months has gained PREM Rugby a million new fans aged between 18 and 34. His vision blends sport, entertainment, and family-friendly engagement to position rugby alongside fast-growing global sports.
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