Understanding your audience: The power of segmentation in retail

Описание: In this episode of Shelf Talk, host Oren Rob is joined by retail analytics experts Toyin Olawale and Muhammad Khizar to unpack how segmentation is reshaping the retail industry.

From uncovering hidden customer value to enabling real-time personalization, discover how top retailers are using segmentation to:

⏵ Boost customer loyalty
⏵ Optimize pricing strategies
⏵ Deliver seamless, data-driven experiences

What you'll learn:

⏵ Why one-size-fits-all strategies are outdated
⏵ How to start segmenting using your existing data
⏵ Real-world success stories from global retailers
⏵ The future of AI-powered, always-on segmentation

Whether you're a retail leader or just curious about the future of customer engagement, this episode is packed with actionable insights.

Don't forget to subscribe for more expert conversations on retail innovation, consumer trends, and data-driven strategies.

🎙️ MEET THE MINDS BEHIND THE MIC

⏵ Oren Rob -   / orenrob  
⏵ Muhammad Khizar -   / khizarmuhammad  
⏵ Toyin Olawale -   / toyin-olawale-2b485545  

*Explore More from NIQ:*
Global Thought Leadership:
   • Global Thought Leadership  

FMCG Insights and Solutions:
   • FMCG Insights and Solutions  

Retail Insights and Solutions:
   • Retail Insights and Solutions​  

Stay ahead of the curve with NIQ—where insights drive success!

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*About NIQ*

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NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Today, NIQ operates in more than 95 countries covering 97% of GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

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