Building Brand Magnetism: Nationwide’s strategic transformation
Автор: Kantar
Загружено: 2026-02-02
Просмотров: 16
Описание:
Learn how to build Brand Magnetism with Nationwide, Kantar BrandZ UK 2025 Brand of the Year.
Hear how sharp strategy fueled Nationwide’s transformation - creating disruption, building brand magnetism and powering business growth. So sharp, it can fit on a fridge magnet!
Kantar's Lindsay Gorton-Lee and Nationwide's George Bell and Chris Egan chat through key moments in the brand's exciting 2-year journey to develop their magnetic strategy using Kantar insight and consultancy.
Gain insight into the key drivers of their success, including:
Nationwide's audacious, unambiguous strategy
Bringing the strategy to life through culture
Achieving cohesion across highly effective exposures and experiences
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