The "No Marketing" Strategy | Zerodha Success Story Decoded | Zero 2 Unikorn

Описание: How did a bootstrapped startup beat legacy giants like ICICI and HDFC to become India's #1 stockbroker without spending a single rupee on advertising? In this video, we decode the Zerodha business model and the genius of Nithin and Nikhil Kamath. While startups like Cred and Zomato burn millions on ads, Zerodha focused on one thing: Product and Trust.

We analyze how they used the "0 Brokerage" strategy to disrupt the market, built the Varsity education platform to create informed users, and turned their customers into their biggest marketers. Learn why "Product is the new Marketing" and how you can apply this ethics-first growth strategy to your own startup or career.

Karishma Attar — entrepreneur & education enthusiast helping builders scale from scratch.

DISCLAIMER: This video is for educational purposes only and does not constitute financial, legal, or investment advice. Please do your own research before investing.

Important resources and references below ⬇️
#zerodha #nithinkamath #businesscasestudy #nikhilkamath ‪@nikhil.kamath‬ ‪@zerodhaonline‬ ‪@Zero1byZerodha‬ #business #startup

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About Me:
Welcome to Zero 2 Unikorn — the ultimate place for dreamers, builders, and disruptors! I’m Karishma Attar – entrepreneur and education enthusiast helping people turn ideas into impactful businesses and careers. This channel shares step‑by‑step frameworks, practical tools, and mindset tips to navigate the startup world with confidence. If entrepreneurship, education, and self‑development excite you, you’re in the right community.