What Glassware Signals About Today’s Whisky Market | Jason Kennedy

Описание: Hear why glassware demand offers a clear view into whisky market trends, from excess inventory to premium packaging and shifting global demand patterns.

In this episode of the "I Drink, Therefore I Am" podcast, Martin C. Duffy speaks with Jason Kennedy about how the iconic Glencairn glass offers an unexpected window into the state of the whisky business. As producers contend with slower sales, excess inventory, and delayed launches, those shifts show up quickly in demand for glassware and premium packaging.

Kennedy shares what Glencairn is seeing across Scotland, the United States, and emerging markets such as South Korea, where whisky demand continues to grow even as traditional markets soften. He also explains why tourism, e-commerce, and high-end presentation remain resilient—and why a well-designed decanter or glass still matters when brands are trying to stand out.

For operators and suppliers, it is a useful reminder that the strongest signals in the spirits market often come from the businesses around the bottle.