How the Digital Front Door Drives Healthcare Growth with Adrienne Woods

Описание: 💡 Episode Summary

In this episode, Ray Mina sits down with Adrienne Woods to dissect healthcare marketing's digital transformation. Adrienne details how healthcare brands are being judged by consumer standards and emphasizes the need for measurable growth beyond user experience. She introduces the concept of the digital front door, a comprehensive strategy aimed at improving patient acquisition and retention through seamless digital interactions. Adrienne credits the success to clear objectives and cross-functional collaboration, illustrated by impressive metrics like reduced time to full-capacity for new providers via online scheduling. She underscores the consumer experience as pivotal in maintaining trust and providing value, advocating for data accuracy and the potential of AI in achieving these goals.

👉 Check out the actionable guide based on this episode: https://www.freshpaint.io/blog/digita...

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⏱️ Episode Timestamps

00:00 - Cold open
‍01:39 - The digital front door concept
‍07:12 - Technical changes for better patient experience
‍13:13 - Healthcare marketing proof points
‍24:45 - The role of digital tools in healthcare
‍26:22 - Where the digital front door is headed next
‍39:46 - Consumer experience and trust in healthcare

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💬 Quote

“ It's also that handoff between the brand team and the marketing team, the email campaign team and those kind of things. Before we were as seamless as we are now, they would put out an ad or put out a billboard for example, featuring a new location. The brand would say, We're so excited that this physician who everybody knows in the community is taking over this practice. We need to get new patients to this new building and we're going to feature this physician that everybody knows. The issue is that physician is already fully booked, so you're spending money to market this location for ease of service with this great physician everybody likes. But then when they go to make the appointment, how frustrating is it that he or she can't see you for six months? Whereas, that physician that everybody loves is bringing two or three other physicians with them to that location. So yeah, quote the physician that everybody knows, but highlight all this availability at that location so that you're doing what you're setting out to do, which is bringing new patients to that new location. I think that's the missing piece a lot of times is, what is your end goal and then how can you get there? It's not by promoting this physician that everybody loves, who doesn't have availability to see anybody.” – Adrienne Woods
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‍🔗 Links:

Connect with Adrienne on LinkedIn:   / adrienne-woods  
Connect with Ray on LinkedIn:   / raymina  

Learn more about Freshpaint: https://www.freshpaint.io/
Learn more about Caspian Studios: https://www.caspianstudios.com/