Why DMOs Need a Digital Maturity Baseline Before Their Next Budget Cycle

Описание: #AITourism #TravelTech #DMO #DestinationMarketing #DigitalMaturity

Most DMOs don’t struggle because they lack digital maturity.

They struggle because they don’t have a clear baseline to measure it, so every budget cycle turns into opinions, scattered priorities, and low operator participation.

In this episode of AI Tourism Talks, I’m joined by Karl Llewellyn from Wheresight to break down a practical approach to baselining digital maturity across an operator network, then turning that insight into a simple plan you can actually run.

What You’ll Learn:
• What a digital maturity baseline is (in plain English)
• Why baselining matters before budget and planning decisions
• What “good” looks like without overcomplicating it
• How to get operator participation without friction
• How to turn results into a realistic action plan

Comment “DMA” below and we’ll reply with the resource link.

Guest:
Karl Llewellyn
International Commercial Director, Wheresight
Website → https://wheresight.com/
LinkedIn (Karl) →   / karlllewellyn  
LinkedIn (Wheresight) →   / about  

Host:
Ivan Ivanovic
Website → https://ai-tourism-innovator.com
LinkedIn →   / ivan-ivanovic-marketing  
Newsletter → https://ai-tourism-innovator.beehiiv.com
Email → [email protected]
Instagram →   / theivanivanovic  
X/Twitter → https://x.com/theivanivanovic
TikTok →   / theivanivanovic  

Timestamps:
00:00 – Welcome + why “baseline first” matters
02:00 – Karl’s role at Wheresight + what DMOs ask for most often
05:00 – Why budget cycles fail without a baseline
10:00 – Digital maturity in plain English (what it includes, what it avoids)
15:00 – What a baseline looks like and what DMOs/operators get from it
20:00 – Participation: what works, what kills uptake
27:00 – Turning insight into action: prioritisation + first 30 days
33:00 – Audience Q&A
38:00 – Key takeaways + close

Drop your questions in the comments. I reply to every one.

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#AITourism #TravelTech #DMO #DestinationMarketing #TourismMarketing #AIforTravel