Amazon and EU Boost Europe’s Rising Music Stars | Ellice’s Global Breakthrough Story

Описание: A new wave of European music talent is breaking into the global stage, thanks to Amazon’s Breakthrough program and EU cultural initiatives.
Meet Ellice, an 18-year-old singer whose viral hit 'Angst Liebe' has captivated audiences worldwide. At a special event in Brussels—hosted by Amazon and Euractiv—industry leaders discussed how to nurture artists like Ellice from viral fame to sustainable success.
This video explores:
How Amazon’s Breakthrough program supports emerging musicians.
The EU’s new cultural policies and AI strategies for artists.
Insights from music executives and managers on longevity in the streaming era.
The importance of authenticity, community, and local identity in the European music scene.
Discover how Europe is empowering new voices and redefining the global music landscape.