Segmentation 2.0: How to Send the Right Message to the Right Prospect
Автор: Maildoso
Загружено: 2026-01-23
Просмотров: 13
Описание:
In this webinar, Kellen Casebeer, GTM Engineer and founder of The Deal Lab, breaks down Segmentation 2.0 - how to move past generic targeting and start sending the right message to the right prospect at the right time. We cover why segmentation matters more than ever in outbound, common mistakes teams make, and how infrastructure, data, and context all play a role in creating relevant, high-converting messaging. You’ll also see real examples, practical frameworks, and tools you can actually apply to your outbound strategy.
00:00 Intro + Maildoso updates
08:37 Segmentation 2.0 begins: Kellen intro + defining MMF (Message-Market-Fit)
15:50 Framework: market - segment - persona - angle
23:53 Signals as context: one single form of context
26:45 How to research properly + build better messaging
36:36 How to apply this tomorrow: segmentation recap + a simple build plan
39:17 Live Q&A
Connect with Kellen on LinkedIn: / kellen-casebeer
Explore Maildoso: https://getmaildoso.com/
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