Spirits Sales | Current Trends and Long Term Outlook

Описание: Over the last few years, spirits has been picking up share from beer and wine in the beverage alcohol space. In the latest video from Park Street University, Dave Williams, the VP of Analytics & Insights at Bump Williams Consulting, discusses the current trends and long-term outlook for spirits sales. Williams reveals how premiumization, younger shoppers, and regional products are all playing a role in this growth.


📚 Find more resources for growing your alcoholic beverage brand on Park Street University: https://parkstreetuniversity.com

✉️ Subscribe to the Park Street Daily Newsletter: https://hubs.li/Q01n04BH0

📱 Contact Us:
Email: [email protected]
Phone: (305) 967-7440

Follow us on:
▪️ LinkedIn:  / 2541855  
▪️ Facebook:   / parkstreetcompanies  
▪️ Twitter:   / parkstreetnews  
▪️ Instagram:   / parkstreetcompanies  


Time Stamps:
Time Stamps:
00:00 Introduction
0:26 Sales Trends
1:40 Premiumization Trends
2:22 Value Brands
2:42 Cross-Category Consumption
3:14 Male vs Female Consumption
3:42 Generational Consumption
5:00 The Future of Spirits