The $87K Ad Disaster: A Law Firm Marketing Case Study

Описание: $87,000 spent on Google Ads.
14 cases generated.
$6,214 per case.

This is what happens when you start with traffic before fixing your foundation.

In this video, I'll walk you through exactly what went wrong, what we fixed, and how we reduced cost-per-case by 87%—from $6,214 to $780—with the same ad budget.

🎯 DOWNLOAD THE FREE DIAGNOSTIC:
See where your foundation stands before you spend another dollar on ads
👉 https://codeconspirators.com/diagnostic

WHAT YOU'LL LEARN:
✅ Why the $87K was wasted (it wasn't the ads)
✅ The 5 conversion killers we found on their website
✅ Why "more budget" is never the answer
✅ How we reduced cost-per-case by 87%
✅ The CONVERT-first sequence that actually works

THE LESSON:
Traffic without conversion is waste. CAPTURE without CONVERT is throwing money away.

Sequence matters: CONVERT → COMPETE → CAPTURE → COMPOUND

TIMESTAMPS:
0:00 - The $87K disaster revealed
0:15 - The law firm's story
1:00 - What the agency did wrong
2:30 - What we found in the audit
3:50 - How we fixed it
5:00 - The results (87% reduction)
6:30 - The lesson for you

THE FIXES WE MADE:
✅ Headline: About their problem (not firm credentials)
✅ Phone number: Header, sticky mobile, one-tap call
✅ Form: 8 fields → 3 fields
✅ Page speed: 5+ seconds → Under 3 seconds
✅ Trust signals: Scattered → Prominent throughout

RESULTS:
• Cost per case: $6,214 → $780 (87% reduction)
• Case volume: 14 → 60+ (same budget)
• One case: Potential 7-figure recovery

FREE RESOURCES:
📊 Market Intelligence Report: https://codeconspirators.com/assessment
📘 CONVERT Self-Audit: https://codeconspirators.com/worksheet
🎯 Book Strategy Call: https://codeconspirators.com/call

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ABOUT CODE CONSPIRATORS:
We fix conversion before we chase traffic. Because 3X conversion = 3X revenue with zero extra ad spend.

CONNECT:
🌐 Website: https://codeconspirators.com
💼 LinkedIn:   / codeconspirators  
📧 Email: [email protected]

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