Copywriting Expert: Business Lessons from 20+ Years Online (ft. Neville Medhora) | The Knowledge

Описание: David speaks with Neville Medhora, an expert copywriter, best-selling author of "This book will teach you how to write better", and founder of Copywriting Course and SwipeFile.com.

Neville never set out to be a copywriter - it just kind of happened. He started out messing around with online businesses with his friends in the 2000s, got hooked on findings ways to optimise sales, and realised that the right words could make people take action. In this episode, Neville shares some of his wildest experiments (including trying out homelessness) and his parents reaction, how he almost got himself and Noah Kagan in trouble with Mark Zuckerberg, and the opportunities that AI can bring you - if you are paying attention now.

We talked about:
🚀 How tackling challenges helps you grow in life and business
🧠 Why having unstructured time is key for big, creative ideas
🔄 Whether a truly stable career path even exists
💰 The power of taking risks and trying new things
🔍 How being transparent in marketing builds trust that lasts

📜 Full transcript:
theknowledge.io/nevillemedhora-1/

📄 Show notes:
[00:00] Intro
[02:51] If it doesn't challenge you, it doesn't change you.
[04:39] The Power of Consistency
[06:31] Finding Balance Between Structure & Creativity
[09:12] Choosing the Entrepreneurial Path vs. a Job
[18:34] Early Experiments and Blogging
[22:00] Convincing Parents of an Unconventional Career
[24:10] The Homeless Experiment and Early Hustles
[25:54] Dropshipping in the 2000s
[32:37] How Neville Almost Got in Trouble with Facebook
[34:28] Neville’s Copywriting Breakthrough
[38:21] The Birth of Kopywriting Kourse

👤 Connect with Neville Medhora:
Twitter / X: https://x.com/nevmed
Marketing SwipeFile: SwipeFile.com
Course: CopywritingCourse.com
Instagram:   / neville_medhora  
YouTube:    / kopywriting  

👨🏾‍💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
🌐 Website: https://www.davidelikwu.com
📽️ Youtube:    / davidelikwu  
📸 Instagram:   / delikwu  
🕺 TikTok:   / delikwu  
🎙️ Podcast: http://plnk.to/theknowledge
📖 Free Book: https://pro.theknowledge.io/frames
My Online Course
🖥️ Decision Hacker: http://www.decisionhacker.io/
Decision Hacker will help you hac your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge
📩 Newsletter: https://theknowledge.io
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
My Favorite Tools
🎞️ Descript: https://bit.ly/descript-de
📨 Convertkit: https://bit.ly/convertkit-de
🔰 NordVPN: https://bit.ly/nordvpn-de
💹 Nutmeg: http://bit.ly/nutmegde
🎧 Audible: https://bit.ly/audiblede