The Hidden Costs of Free Trials and the Power of Freemium | B2B SaaS Pricing Strategy

Описание: Raising Prices in SaaS 📈

What is the true cost of a free trial in SaaS? 🆓💰

Many people misunderstand the value proposition of a free trial, assuming it's risk-free. But in reality, it costs your customers a lot. ⏰💸

In B2B free trials can be expensive.
Think about it: you're asking your customers to invest time, effort, and resources into using your product. And that's not ""free"" at all! 🚫🆓

🤔 So, how can you showcase your product's true value without burdening your customers?

✅ THE ANSWER IS: Freemium and demo accounts! ✅

With a freemium version, you can offer a taste of your product's value for free, forever. This gets your customers engaged and invested in your solution. They can see it in action, understand its benefits, and decide to use it without any pressure. 🆓💡

🔑 And when the time is right, you can introduce a paywall or a new use case that extends beyond the freemium version, converting them into paid customers. It's a win-win! 💰💼

📊 Data shows that freemium works way better than free trials, especially when well-designed. Customers don't want to use before they buy, and they don't want to buy before they use. A demo account solves this dilemma perfectly! 💡🔒

🌱 So, if you're looking to turn your great SaaS product into a great SaaS business, consider the power of freemium and demo accounts. It's a proven strategy that drives success in the B2B SaaS world! 🚀💼

👉 If you found value in this video, don't forget to subscribe to my channel and share it with your network. Together, we can make a positive impact in the world of SaaS! 🌍📲

00:00:32 The Value Proposition of Free Trials vs. Freemium for B2B SaaS Pricing
00:02:33 Why I Rarely Recommend Free Trials in B2B SaaS Pricing
00:04:48 Providing Value and Doing Good in the World

#PricingStrategy #FreemiumVsFreeTrial #BusinessSuccess

✅ The Pricing Roadmap Book: https://www.willingnesstopay.com/saas...

➢ Website: https://www.willingnesstopay.com/
➢ Linkedin:   / ulriklehrskovschmidt  

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