Building Strong Relationships with Your Vendors with Danielle Cobo

Описание: Here on Spa Marketing Made Easy, we’ve had numerous episodes covering the topics of building and nurturing client relationships, using events to draw in new clientele and provide exciting opportunities for existing clients to try new treatments and products, as well as how to select aligned products and partners, but diving into nurturing those vendor and partner relationships is something we’ve yet to cover in a dedicated episode. That’s why I’m so thrilled to have Danielle Cobo joining me on the mic for this episode, as she’s a rockstar at helping both Spa CEOs and aesthetic vendors go deep so they can build relationships that spur incredible results.

With over 15 years of corporate experience, including 7 years leading a high-performing team for one of the top Medical Aesthetic companies in the world, Danielle knows how to increase sales, productivity, and employee retention. Through keynote speeches, corporate programs, and one-on-one coaching, Danielle has taught thousands of people how to achieve their career goals with unstoppable confidence and live their best lives.

She’s also the best-selling author of Unstoppable Grit: Break Through the 7 Roadblocks Standing Between You and Achieving Your Goals, a mom to thrill-seeking 7-year-old twin boys, and a military spouse. From her professional prowess to her personal drive, she has a wealth of knowledge to share that I know will leave you feeling inspired and empowered as you work to grow and scale this year.

What you’ll learn during this episode:
Why it’s critical to understand the perspective of your vendor partners, so you know how to leverage their skills and resources best
Key activities that help to make partnerships a supportive relationship that garners the best results
How to align your needs as a spa owner with the nature of your vendor’s role and understanding whether they’re a brand rep, consultant, etc.
Danielle’s tips for setting expectations and fostering a space for clear communication, as well as how to work together with your vendors to reach goals throughout the year

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