How This Founder Got the First 20 Customers for His SaaS Product (Nik Mijic - Matik)

Описание: Nik Mijic reveals the exact playbook for getting your first 20 customers for a B2B SaaS product like Matik (data-driven presentation automation).

In this episode, Nik (Co-founder & CEO of Matik) shares how he leveraged pain points from his time at LinkedIn and his personal story of perseverance to land early adopters. Learn the specific LinkedIn network hack that generated initial leads, why Matik invested heavily in SOC 2 compliance before scale, and the framework for moving from founder-led sales to scaling a full sales team.

🤝 The LinkedIn Network Hack: How targeting former employees and your professional network lands the first 20 customers.
🛡️ Building Trust Early: Why Matik invested in SOC 2 compliance and security before having significant revenue (and why it was critical).
💰 The $2,500 Test: Charging customers early to validate the purchase process, not just the product idea.
🔄 Perfection vs. Progress: Applying the mindset of a refugee to constantly adapt and iterate the product/GTM.
👥 Hiring Strategy: Why you must hire sales teams in twos to ensure honest performance metrics.

⏱️ Timestamps
00:00 Introduction & The "No Perfection" Quote
01:12 Matik Product Overview (Data-Driven Presentations)
02:14 Founder Story: Perseverance from Bosnia
08:16 Validation: Research & Gut Feeling
09:17 The Funding: $200k Safe and $3M Seed Round
12:15 The Sales Hurdles: Security & Compliance (SOC 2)
14:31 The LinkedIn Network Hack
16:24 Building the Sales Team (Hiring Twos)
19:01 Founder Selling: Never Removing Yourself from Deals
20:30 The Playbook: Codifying the Sales Process

🎧 Full Show Notes: https://saasclub.io/336
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