How BENOFTHEWEEK Conquered TikTok and YouTube

Описание: Join the Colin and Samir Discord Server:   / discord  

00:00 Who is BENOFTHEWEEK
2:31 Ben’s creator origin story
4:47 Who Ben watched growing up
5:50 Growing on TikTok
6:40 Crabs (saltwater ones)
8:55 Dry ice down the toilet
9:52 The Vegan teacher
12:55 Comedy in storytelling
14:52 Ben’s first brand deal
16:15 How to connect with Gen Z
18:40 Chronically online & the internet’s evolution
20:45 Curating the internet’s underbelly
21:47 Self-regulating time spent online
23:25 What Ben watches on TikTok
24:25 Originality on YouTube
26:00 YouTube Poop
27:25 Filthy Frank, RakaRaka, & Casey Neistat
31:16 Ben’s take on fame and money
33:33 Becoming a full time creator
37:10 Dropping out of college
38:27 His first viral videos
40:43 Success metrics
43:32 Ben’s lofi editing and shooting on an iPad
46:06 Building a team
47:57 Taking risks & social anxiety
51:02 Insta vs Snap
53:30 Gen Z humor & culture
54:43 YouTube Shorts
58:40 TikTok driving internet culture
1:00:05 MrBeast collab
1:01:58 Staying true to yourself
1:03:29 Banning TikTok
1:04:35 Why Ben doesn’t like brand deals
1:06:10 What’s next
1:08:00 Identity and YouTube
1:09:54 YouTube as a job
1:11:22 Ben’s creator support
1:12:45 Ben interviews Colin and Samir
1:13:26 Building relationships with brands
1:18:10 Selling out as a creator
1:21:30 Reddit?

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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.