Yamaha Released New $6,000 Electric Outboard Motor & Obliterated Mercury

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Yamaha Released New $6,000 Electric Outboard Motor & Obliterated Mercury

Yamaha has just shocked the entire marine industry with a brand-new $6,000 electric outboard, and the impact is already being felt everywhere—from weekend anglers to the executive floors at Mercury. This isn’t a gimmick, a prototype, or a futuristic concept that’s “coming someday.” It’s here. It’s real. And it’s priced low enough to push electric propulsion straight into the mainstream.

In this video, we uncover why Yamaha’s new electric outboard is such a game-changer—its range, power delivery, battery tech, and the quiet, maintenance-free operation that has boaters rethinking what an outboard can be. We also break down why Mercury, the long-time heavyweight in innovation, suddenly looks a step behind. If Yamaha’s early numbers hold true, this could be the beginning of the biggest shift the outboard world has seen in decades.

Is this the moment electric finally goes from niche to normal—and does Mercury have any hope of catching up? Let’s find out.


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