The Rule of One: How to Accelerate Your Firm’s Global Growth Now
Автор: Smith School of Business
Загружено: 2025-10-23
Просмотров: 120
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The business landscape that Canadian firms have known and relied upon for decades is changing rapidly and creating significant uncertainty. Canadian firms of all shapes and sizes need to move quickly and manage the increased uncertainty by taking steps to diversify their firms—enhancing their international presence and growing both their global base of customers and their supply chains.
Fortunately, Canada’s brand name in product and service markets worldwide is already strong. Canada has also signed onto free trade deals that have opened the door to substantial growth opportunities for Canadian firms in countries around the world.
Guided by global business strategy professor Michael Sartor, you’ll be introduced to the Rule of One and dive into the key questions that you need to answer to chart a course for your organization’s growth into new foreign markets.
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