Inside Halo Top’s $2 Billion Secret: The “Healthy” Ice Cream That Fooled the World
Автор: Brand Empires
Загружено: 2025-11-29
Просмотров: 98
Описание:
In 2017, a low-calorie ice cream brand founded by two lawyers did the unthinkable: it outsold Ben & Jerry’s and Häagen-Dazs to become the best-selling pint in America. Halo Top was hailed as a miracle—a ""guilt-free"" indulgence that promised you could eat the whole pint without consequence. But behind the viral success and the billion-dollar valuation lay a chaotic reality of supply chain collapses, lawsuits, and a brutal consumer backlash.
This documentary reveals the true story of how Halo Top rose from a $20 kitchen experiment to a global cultural phenomenon, why it spectacularly crashed by 70%, and how the founders had to sell their ""unicorn"" to a boring dairy conglomerate just to survive. It is a modern business tragedy about the dangers of viral hype, the psychology of diet culture, and the lie of ""healthy"" junk food.
#HaloTop
#BusinessDocumentary
#RiseAndFall
#MarketingCaseStudy
#IceCreamWars
#BusinessStrategy
#DietCulture
#StartupStories
#FoodIndustry
#Economics#BrandEmpires #Branding #BrandStrategy #Marketing #Business #BrandBuilding #Entrepreneur
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