Siemens | Audio Branding
Автор: why do birds
Загружено: 2025-12-10
Просмотров: 320
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As early as 2016, why do birds had created Siemens’ first holistic sound identity, giving the global technology brand an emotional and human voice under the tagline “Ingenuity for life.”
A core melody, accompanied by a blend of acoustic and synthetic instruments reflected Siemens’ balance of engineering and empathy.
This work laid the foundation for Siemens’ long-term sonic identity, paving the way for its evolution into today's new chapter.
Nearly a decade later, the company and its positioning have undergone a transformation. Siemens has shifted from being an industrial conglomerate to being a technology leader with a clearer, more intentional, and user-centric visual identity.
The time was right for the sound to evolve as well, not by replacing its musical heritage but by refining and elevating it to align with the brand’s new direction and future ambitions.
#audiobranding #sonicbranding #siemens #sound #whydobirds #berlin #design #soundbranding
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