How to Market a B2B Startup with Jacob Smith | B2B Creatively

Описание: We dive into how to market a B2B startup with Jacob Smith, co-founder of Humans of the Internet, a venture community investing in startups focused on digital infrastructure, open source software and sustainability.

Jacob shares his journey from being a professional musician to founding a tech B2B startup that was eventually acquired by Equinix in 2020. He gives us his approach to marketing innovation, community building, and storytelling specifically tailored for B2B startups.

We discuss the power of authenticity, self-awareness, and delivering on promises to establish trust with customers. Plus, Jacob shares his secret sauce to stand out among more established brands.
“Stretch to be holistic and take ownership over the customer journey, like you’re a maitre d'”, says Jacob.

What You’ll Learn:
• How to create trust as a B2B startup
• Effective creative marketing strategies
• How to apply the 80/20 rule
• Growth frameworks for B2B startups
• Who makes great hires


Mentioned in this Episode:
Setting the Table by Danny Meyer
https://tinyurl.com/2c54tu36


Jacob’s Bio:
Jacob Smith is an entrepreneur and investor working primarily in digital infrastructure, sustainability, and open source ecosystems. He was co-founder of a venture-backed startup (Packet) which was sold to Equinix in 2020. Previous career chapters include roles in nonprofit management, digital marketing, and as a performing classical musician. Originally from California, Jacob now lives with his family in Southern Vermont.

More from our guest: Jacob Smith
  / jacobsmith79  


Chapters
0:00 Intro
3:05 Meet Jacob Smith
4:29 Business is about creation
7:24 Jacob’s music background leads to business
13:07 Don’t try to be unique, try to be special
15:39 Venture capital vs venture community
18:30 Applying the 80/20 rule
22:16 Effective creative marketing
23:57 Look for opportunities to stand out
25:00 How to create trust as a B2B startup
26:50 Growth frameworks for B2B startups
37:30 Who makes great hires
38:19 Credits


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Connect with us on LinkedIn:
Stories Bureau, a creative agency focused on B2B marketing and internal corporate storytelling across media
  / storiesbureau  

Kory Grushka, Founder and Creative Director of Stories Bureau
  / kory-grushka-5179573  

Alisa Manjarrez, Managing Director of Stories Bureau
  / alisam