The State of Local Search in 2021 | 5 Hours of Local SEO

Описание: Things with Google are constantly changing. In this session, Joy Hawkins dives into what changes Google has made recently that business owners should be aware of. She looks at trends and patterns impacting Google My Business, SEO practices, and reviews on Google. She also points out what things in local marketing are worth focusing time and effort on.
Hosted by Paige Hobart. Guest experts: Claire Carlile, Tom Waddington.

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Semrush Local SEO features → https://www.semrush.com/features/loca...

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00:00 Introduction
03:30 Joy Hawkins starts the presentation
13:00 Bad content doesn't do anything
15:10 Convert searchers into customers - reviews
16:42 Review attacks
20:20 79% of consumers trust online reviews as much as personal recommendations
23:30 Fake listings
27:55 Q&A: What is the real value of posts on Google My Business?
34:20 Q&A Do you recommend reporting duplicate map listing?
43:50 Q&A Is Google helpful with removing reviews from review attacks?