Benefits & Barriers for Women Who Fish | Research from Ipsos
Автор: Recreational Boating and Fishing Foundation
Загружено: 2023-01-12
Просмотров: 360
Описание:
Women represent an important emerging audience for the fishing and boating industry. To grow this demographic, RBFF and Ipsos conducted research among active, lapsed, and non-angler women to understand active female anglers' mindsets and drivers, and what challenges exist to increasing participation.
Speakers:
Allison Bolger
VP, Group Brand Strategy Director at Colle McVoy
Micah Goldfarb, Ph.D.
VP & Behavioral Scientist at Ipsos Behavioral Science Center
Learn more about the research, download the infographic, and view the presentation: https://bit.ly/3wRVV5g
FISHING PSYCHOLOGICALLY BENEFITS FEMALE ANGLERS, BUT OBSTACLES TO LASTING PARTICIPATION REMAIN: https://www.takemefishing.org/corpora...
WOMEN WHO FISH HAVE GREATER GRIT AND SELF-ESTEEM ACCORDING TO NEW RESEARCH: https://www.takemefishing.org/corpora...
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