Why Companies Are Switching CDPs: The Reality vs Promise Gap Explained

Описание: Understand the real reasons behind the surge in CDP migrations as companies move from first to second-generation Customer Data Platforms. In this candid analysis from Snowplow's CDP webinar, Deloitte's David Chan reveals why the gap between vendor promises and actual delivery is driving widespread platform switching - and why a third wave of CDP evolution is inevitable.

🔑 CDP Migration Drivers:
Reality vs pitch: Why first-wave CDPs failed to deliver on promises
It's not about supportability - it's about fundamental capability gaps
The pace of innovation is accelerating CDP replacement cycles
Third wave predictions: Zero copy, agentic AI, and emerging capabilities
How to future-proof CDP selection in a rapidly evolving market
Why even second-wave CDPs may face replacement pressures

Watch the full webinar: https://snowplow.io/events/the-cdp-ma....

David makes an honest market assessment providing critical insights for organizations evaluating CDP investments and planning for technology evolution. Essential viewing for:
✅ Companies considering CDP migration or replacement
✅ Data leaders evaluating CDP ROI and performance gaps
✅ Technology procurement teams planning multi-year strategies
✅ CDP vendors understanding customer churn drivers
✅ Enterprise architects building resilient data stacks

#CDPMigration #CustomerDataPlatform #CDPReplacement #CDPSelection #SecondWaveCDP #ThirdWaveCDP #CDPEvolution #DataPlatform #MarTechMigration #CDPStrategy #CustomerData #CDPVendors #DataStack #CDPInnovation