Founder Stuck at a Growth Plateau? Build a Predictable Revenue Engine | Matt Lauro, Fractional CRO

Описание: How do founders move from unpredictable hustle to predictable revenue growth?

In this in-depth episode, we sit down with Matt Lauro, Founder of Fractional CRO, to break down how B2B companies can escape the growth plateau and build a scalable revenue engine.

Most founder-led businesses grow through referrals, relationships, and personal selling. But eventually, growth slows. Revenue becomes inconsistent. Sales and marketing fall out of alignment. Pipeline visibility disappears. And scaling feels harder than it should.

Matt explains how companies transition from reactive selling to structured, repeatable growth systems using the Fractional CRO model.

In this conversation, we cover:

What a Fractional CRO actually does and when to hire one
The warning signs your business has hit a founder-led growth ceiling
Why sales and marketing misalignment silently kills revenue
The “Sea of Sameness” problem in B2B positioning
How to move from referrals to demand generation
Building predictable pipeline instead of chasing deals
CRM implementation strategies that actually drive adoption
The difference between activity and revenue strategy
How to align go-to-market teams around measurable outcomes
Scaling revenue operations without bloating headcount

If you're a founder, CEO, revenue leader, or B2B operator looking to:

Build a predictable revenue engine
Create scalable sales systems
Improve go-to-market execution
Align sales and marketing
Increase pipeline consistency
Move beyond founder-led selling
Implement structured revenue operations

This episode delivers practical frameworks, real-world insights, and strategic clarity.

Whether you're at $1M, $5M, or scaling toward $20M+ ARR, understanding how to operationalize growth is critical. Predictable revenue doesn’t happen by accident, it’s engineered.

Who This Episode Is For
SaaS founders
B2B service providers
Startup CEOs
Revenue leaders
Marketing directors
Companies stuck at a growth plateau
Businesses scaling from hustle to systems

About the Guest

Matt Lauro is the Founder and Chief Revenue Officer at Fractional CRO, where he helps growing companies design and implement structured revenue strategies that drive measurable, predictable growth.

Connect with Matt:
LinkedIn:   / mattlauro  

Subscribe for more conversations on:

Revenue growth strategy
B2B scaling
Founder leadership
Go-to-market systems
Revenue operations
Predictable pipeline development
Sales and marketing alignment